What is LEICA
While explaining the design of the new product at the iPhone 4 launch event, Steve Jobs compares the design of the iPhone 4 to a brand of products.
"It's like a beautiful old LEICA camera "
Jobs, called the god of presentation, likened the iPhone to a single word, so many people know their products and are attractive that it is a camera of Leica. LEICA is a German manufacturer of optical devices and cameras, known for its outstanding product performance and attractive design. In particular, it gained more popularity by taking famous pictures that people commonly know with LEICA cameras. The V-J Day in Time Square photo taken at Times Square in 1945 is also a photo taken with Leica's product and can be said to be a camera that contains a scene from history.
The Design
The most important part of Leica's product is its design, which is known to be elegant, sophisticated, and rigid, and to cause shivers when actually caught. The key to Leica's design is the red circular logo as well. In Korea, it is also called the "Red Scab," and camera experts can say that it plays a commercial role in putting a period on Laika's design to the point where it makes people excited just by looking at the logo. In addition, Leica's camera has opened the era of small cameras to carry, so it is the most advanced camera in terms of design.
Who uses Leica's Camera?
It is none other than users who complete Laika as the best luxury camera brand. Used to be used by legendary professional writers, the user base has now expanded, and the main users are now top tier celebrities. It would have been recognized as an old brand if it had been used only by experts and reporters despite its technological and design development, but it became an object of envy, not just professional brand, as famous stars interested in art began to love Leica. The most obvious product that adds an artist image to top tier celebrities has become Leica
Two reasons why a photographer uses Leica's camera are first to create a scene where an event seems to take place, and secondly, it is sometimes described as a kind of jewel on the neck or shoulder.
Why Leica?
No matter how good the performance of the product is, the output from the product is not good, or even if the output and performance are good, it cannot be recognized as a high-end product if the person who uses the product is not good. However, Leica, which is influential in product performance, design, users' social influence, and product results, can be said to be an influential brand that is recognized as a fashion item beyond just a camera brand.
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