Balenciaga and The Simpson

 Balenciaga

Balenciaga is a French luxury brand and has recently had a great influence not only in design but also in marketing. In particular, their marketing is famous for being quite difficult, and through this, they have a clear identity. Nevertheless, it is a luxury brand that is quite familiar to the public while always trying new things in terms of marketing and design. Balenciaga have recently successfully made their name known to the public once again, collaborating with Simpson, an animation that is very familiar to the public.

Balenciaga X The Simpson

Balenciaga, which has continued marketing using memes and targeting the younger MZ generation, which have been taboo in the luxury industry, collaborated with "Simpsons," an animation loved by the public for a long time. Balenciaga's products were introduced throughout one episode, not just to coat several characters with Blenciaga's products. Usually, a brief appearance of a logo or product in the middle of an episode is called PPL, but this episode is a brandy content for Balenciaga. This episode is receiving great acclaim for introducing new Balenciaga products while making good use of Simpson's own contents.

Success or failure?

This branded content was exposed through the characters as naturally as possible, while keeping the Simpson family's original connection alive, the new products and existing representative products of Balenciaga. All products are posted on Balenciaga's web page with the model of Simpon's orignial characters which is very successful strategy in secondary exposure. This content is a successful example of product exposure and collaboration despite its unconventional attempts. In addition, the story itself was solid, so even ordinary people who were not interested in fashion could easily enjoy it.

What Else?

In addition to this collaboration with Simpson, Balenciaga has attempted various collaborations that can appeal to the MZ generation. In particular, it is investing a lot in online game content that can appeal to Generation Z, which can be predicted as a future main customer.Progress was made by the Collaboration and a popular game, called 'Fortnite' just for generations Z.  In addition, in 2020, the game "after world" was produced on its own, suggesting the possibility that the game could be a new stage for the fashion industry.