Sang Heuck Lee

 Balenciaga Balenciaga is a French luxury brand and has recently had a great influence not only in design but also in marketing. In particular, their marketing is famous for being quite difficult, and through this, they have a clear identity. Nevertheless, it is a luxury brand that is quite familiar to the public while always trying new things in terms of marketing and design. Balenciaga have recently successfully made their name known to the public once again, collaborating with Simpson, an animation that is very familiar to the public. Balenciaga X The Simpson Balenciaga, which has continued marketing using memes and targeting the younger MZ generation, which have been taboo in the luxury industry, collaborated with "Simpsons," an animation loved by the public for a long time. Balenciaga's products were introduced throughout one episode, not just to coat several characters with Blenciaga's products. Usually, a brief appearance of a logo or product in the middle of ...

How do high-end fashion brands stimulate consumers' desire? Luxury goods are not made simply by price, but are completed when it makes consumers dream and stimulate consumers. In particular, consumers are bound to be even more enthusiastic if it is conditioned that not everyone can own it. It creates a sense of distance from the clothes purchased and worn by the general public, giving consumers speciality. Through this process, consumers are planted with possessive desires and they can also increase the value of the brand. What are the characteristics of high-end brands' advertisement? This picture is a scene from a Balenciaga advertisement, one of the luxury brands. If you look at the advertisement, you can see the models distorted in accordance with the sound, which is inevitably bizarre for consumers who are new to the video. Not only Balenciaga but also other brands produce concepts or videos that are somewhat difficult to understand in advertisements. In pa...