Peaches, Cool Korean creative brand that you need to pay attention

What is Peaches? 

Unlike peach, which is a fruit we commpnly know, Peaches is a slang which refers to the back of a car. Peaches is a lifestyle brand based on street fashion and car tuning and styling. Based on L.A in U.S and Seoul Korea, Beaches is a creative art crew consisting of music producers, fashion designers, visual artist and video designers. Their core value is a car that continues its original activities in various countries including Korea. 

Why Car? 

Each generation has had a significant culture code representing the young people of that generation. In case of U.S, surfing culture was the mainstream culture among young people in 1970s, and based on this fact, varous surfing-related brands emerged. And of course, the culture code of young people who led the 1990s was skateboarding. Various new fashion brands such as Supreme selected skateboarding as a core value and achieved great success in the fashion industry. Peaches is the brand that borrowed these issues. If Supreme selected skateboarding culrue as their core value, Peahces selected automoblile atyling or tuning culture that modern young people are enthusiastic anbout as their core value. However, Peaches has become a Lifestyle brand that influences the overall mainstream culture without targeting only those who enjoy those culture. 

Peaches' Footstep. 

Currently, they are more recognized overseas because people from overseas are more active in automoblie styling or tuning. In addition to automobile-related images, they have already stood out in fashion and music related industry and are reciving love calls from famous global brands. In particular in 2018, collaboration with NIKE created many issues. 

In Korea, through collaboration with various hip-hop artists, various music videos were produced and their ientity was shown. With the word 'FLEX' as a keyword, they naturally penetrated the preference culture of young generation. 

D8NE 

Recently, Peaches opened 'D8NE;, a complex cultural space where customers can experience Peaches' brand ideology, in Seongsu-dong, Seoul. Not only people can see various supercars designed by 'Peaches' and exibits, but they also produce live videos of various Korean music artists at D8NE to provide complex experience.